LinkedIn Profiles for Sales Professionals - Your Career Intel

LinkedIn Profiles for Sales Professionals - Your Career IntelAs a sales professional, your LinkedIn profile is often your first point of contact with recruiters and hiring managers, but did you know it may also be your first introduction to clients, customers and business partners? Before meeting face-to-face or even hopping on a quick call, these professionals are going to look you up on LinkedIn to determine whether youre worth contacting for a potential absprache or new job offer. As the saying goes, first impressions last, so make sure your LinkedIn profile packs a punch.Heres how to take your profile from generic to stand outUse a professional headshot.Your LinkedIn profile picture sets the tone for your entire profile. Unflattering light, a distracting background or casual attire sends a message that you dont take your role seriously and can negate your otherwise impressive professional accomplishments. If youre not able to invest in a professional headshot, you can certainly t ake your own at home. Just be sure to use diffused natural light rather than a flash or direct sunlight, wear a jacket or collared shirt, and choose a solid colored background, like a neutral wall.Treat your summary like an elevator pitch.I like to think of the summary space below your photo as your 60-second elevator pitch. Keep it succinct and punchy, highlight your unique value add, and save specific job duties for the experience section. Sharing too many specifics about your main role could pigeon hole yourself into a niche area, even if your skills apply to a broad range of job functions. For example, instead of customer-relationship-management and email absatzwirtschaft manager with expertise in SEO and CRO, I recommend Digital Marketing Manager.Include context for past companies and job titles in the Experience section.One of the most common LinkedIn mistakes I see sales professionals make is only listing job titles and company names without any extra details. This is a misse d opportunity to make sure that your experience really lands. Even if youve worked for major Fortune 500 companies, you cant assume everyone who views your profile will be an expert in your industry or familiar with a companys size and functions. Add a simple line that explains what the company does, such as $1 billion B2B healthcare technology company. If your job title is more obscure, explain your responsibilities in laymans terms.Quantify your accomplishments.Most sales professionals can hold down a job and carry out the responsibilities of their role well. To stand out from the crowd, you need to highlight specific instances where your actions have resulted in significant, quantifiable business results. For example, top salesperson in division, doesnt provide much context for your success. How many people were in your division? How quickly did you meet your goals? By how much did you exceed them? A better option would be to write, Top salesman out of 50 in my division with 120% attainment of sales goals in 2017. Instead of Led the field sales division, try Grew revenue in the field sales division by 20% and gained 1% market share year-on-year.Include recommendations.Employee referrals remain the top source for new hires, with demonstrated record of improving hire quality and retention rates. Theres nothing more powerful and reassuring to a prospective employer than an endorsement from someone who can vouch for your work. The same goes for potential sales partners referrals build trust and confidence that you can execute a deal. On your LinkedIn page, you can replicate this effect by including recommendations from co-workers, managers, and clients.When asking for recommendations, request your recommender include specific details and, when appropriate, quantify any accomplishments you achieved together. For example, Ben helped us create a great email marketing program is pretty generic. We dont know why the program was great or what it accomplished. A bette r option would be, Ben led our efforts to build our first-ever email referral marketing program, increasing lead generation by 80% over a six month period and leading to more than $500K in new sales. The consummate professional, Bens positive attitude helped keep the entire team motivated.As LinkedIn becomes ground zero for lead generation and sales prospecting, optimizing your profile is essential to not only landing your next job but also your next client or deal. What strategies do you use to optimize your LinkedIn profile? I invite you to share your tips in the comments below.

Crazy Questions You Might Get In An Interview And How To Respond

Crazy Questions You Might Get In An Interview And How To Respond Youve prepared for your interview as best as you could. Youve researched the company and the position at hand. Now, youve made it to the interview. Youre poised, polished and ready to share your strengths and successes that make you a great candidate for the role. The interview is going smoothly, youve even built great rapport with the interviewer and then, you hear it that one interview question designed to throw you off your game. As your heart rate increases and beads of sweat form on your forehead, you smile, hoping to buy some time as you think quickly for an answer.What is your biggest weakness? may totenstill be the most widely-hated interview question of all time, but its no longer the biggest curveball an interviewer can throw since most people are expecting this question and have rehearsed their answers.Questions like, If you were a fruit, what fruit would you be? and Why is a manhole cover round? have also b een somewhat played-out as tricky interview questions. Today, large companies like Google and Goldman Sachs are asking seemingly stranger questions like, If you were shrunk to the size of a nickel and put in a blender, how would you get out? If the interviewer also tells you that your density wont change, even though your size did, then technically the correct answer to this question requires an understanding of the relationship between mass and density and an appropriate response would be, Id be able to jump out.But, what the interviewer is really analyzing is how you approach the question. Do you get frustrated or easily thrown by a problem you dont totally understand? Will you say the first thing that comes to mind or will you take the time to analyze your options and then pick the best one? What is really important here ishow you answer, rather thanwhatyou answer. Stay cool.Heres another question weve heard If you were standing in a line that wrapped around a building, would you rather be in the front of the line, the middle or the end and why?As much as I personally dislike unterstellung types of interview questions, I do love this one. Everyone can relate to the proposed situation, and there is no right or wrong answer. Some people just instinctively respond, Who wants to wait in line, Id rather be first These people may be risk-takers and go-getters people who jump right into a situation with both feet, ready to field whatever comes their way. Others who gravitate towards the back of the line may prefer to observe, collect information from people who exit the building, and then go in more prepared for what lies ahead. Out of 10 random people who answered this question on the street, two of them asked what they were in line for, indicating that they are more analytical by nature.Taking your time to answer tough questions like these is probably the best thing you can do. Dont be afraid to pause for a moment and think before you speak. These are thought-p rovoking questions that the interviewer hopes you dont have an answer prepared for.--Michele Mavi has nearly 15 years of experience as a recruiter, interview coach, and resume writer. She is Atrium Staffings resident career expert, as well as director of internal recruiting and content development. She also founded Angel Films, a division of Atrium Staffing focused on the creation of recruiting and training videos.